Friday, June 2, 2006

Portugal: Grow with the World and make the most out of change.


Friday, June 02, 2006


The drop in trade barriers and the circulation of capital and the sudden entrance of huge economies like China and India in the global competition for the markets of goods and services makes the capacity of economies like the Portuguese one to “grow with the world” even more decisive, meaning, to ‘tune in’ with the most dynamic sectors of international economy.

The problem is that not only is our business structure characterised by sectors losing out in global competition, but also central elements for the transformation of this reality (such as the education and scientific-technologic systems) have demonstrated great rigidity and resistance to change. Therefore, in spite of the indexes showing a growing qualification of human resources, the existence of an enlarged network of infra-structures (such as roads) and poles of R&D and centres of excellence for artistic creation, the Portuguese mission in a world in accelerated transformation appears quite a lot complex.

And here are the “heavy weights” (with a crescent opening of EU to Asia). And the EU is different, with new Member-States that directly compete with Portugal in many ranks, many of them with better conditions in terms of fiscal policy, qualification and location, making the position of economies like the Portuguese a difficult one on what concerns their relative atractiveness. Therefore the urge for attention to what is coming, for a selective definition of a strategy and of a perception of possible places for Portugal and its economy in growing activities related to, for example, sustainable mobility, health, the IT and entertainment.
It is change that affects and hits us. But it is also from this change and its exploration that opportunities emerge.

To explore change, it is essential, first of all, to be conscious of its nature and the relation of the actor, for example Portugal, with it. Here comes the distinction between changes in the context that the actor does not influence (“things that happen to us”) and changes “created” by the actor. And if the first type of change appeals to our attention and defines limits, supplying logics of behaviour and “rules of the game”, the second kind appeals to Portuguese capacity “to create its own future”, optimizing its capabilities and international positioning. It is about adding up the action (second type of change) to attention/monitoring/contingency (first type) and, above all, be conscious of the existing capacity to influence (second type) but that is contained within limits that one should known/make the most out of (first type).

On other hand, it is equally fundamental to understand the distinction between continuous, graduals changes, during long periods, which to do not threaten the reigning socio-economics structures; and disruptive, sudden changes, that put in cause the contemporary structures. This last type of change, normally less accompanied, is particularly important. Professor Peter Bishop, in a recent conference about Futures/Foresight in Munich advanced with the example of the speed of human movement: the appearance of the bike is clearly a disruptive change in relation to moving on foot; and a car is a lot faster than a bike; and no car, however fast it is, has the speed potential of a plane.

The problem is that all change brings problems and challenges structures that work. Moving by foot was great before bike appearance. Bike was excellent before cars emerged. And cars allowed for long trips until airplane came along.

E são precisamente estas estruturas que estão a funcionar bem aquando do surgimento da mudança disruptiva que é preciso abandonar para inovar e para aproveitar essa mudança. Como se intui, este processo é bastante difícil. Se, por vezes, é difícil descartar algo que comprovadamente não funciona, imagine-se o que é ter que abandonar algo que reconhecidamente funciona. Mas é precisamente neste repensar permanente dos seus métodos e práticas e na capacidade de abandonar modelos organizativos, opções e processos que funcionam que reside a vantagem competitiva de muitas organizações de sucesso, sejam elas empresas, regiões ou países.
It is precisely these structures that seem to be working well when disruptive change comes about that need to be abandoned in order to innovate make the most out of this change. As you can imagine, this process is quite difficult. If, sometimes, it is difficult to rule out something that has been proved not to work, imagine what it is have to abandon something that is recognized to work. But it is precisely in this permanent rethinking of its methods and practices and in the capacity to abandon organizing models, options and processes that work that resides the competitive advantage of many successful organizations, be it companies, regions or countries.